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THE WOOGONG Branding and packaging design for The Woogong, a premium Korean traditional soju aged in wine oak casks.
와인 오크 캐스크에서 숙성한 한국 전통 소주 ‘우공'의 브랜딩 및 패키징 디자인에 참여하였습니다.

I worked with my team developing the brand identity, 
label and packaging design, and typography refinement, 
with a focus on expressing the character of the spirit 
and its connection to Jeju in a contemporary visual language.



The final bottle features a bold calligraphic typograpy
approach and modern san serif typography layout
alongside delicate botanical elements, reflecting the balance between
tradition, craftsmanship, and the natural landscape of Jeju.





It was a rewarding project to be part of, bringing together 
alcohol, heritage, culture, place, and most of all, modern 
but luxury brand and packaging design into a single object.















Steven Jang Design 2026