프리미엄 한약 브랜드 건공단의 브랜드 아이덴티티와 로고를 디자인하였습니다.
a premium herbal medicine line rooted in royal Korean medicinal heritage,
in collaboration with Kyung Hee University College of Korean Medicine.
Brand positioning, visual identity strategy, and premiumisation
to reposition the product as a high end wellness brand.
The logo was inspired by Illwolobongdo,
the traditional painting symbolising the king’s authority.
I reflects the heritage as a medicine once consumed by royalty.
the traditional painting symbolising the king’s authority.
I reflects the heritage as a medicine once consumed by royalty.